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Italica Bets On Tech For Competitive Advantage

18-Italica Furniture Factory in Udaipur

18-Italica Factory Overview 18-Italica Furniture Factory in Udaipur

The company and its leaders have, from generation to generation, endeavoured to provide innovative, durable and superior quality plastic furniture. Its flagship brand, Italica Furniture, is one of the leading brands in the plastic furniture market in India.

 

PIL Italica Lifestyle Limited has been one of the pioneers in the plastic moulded furniture industry. While its manufacturing facility was incorporated in March 1992, the commercial production commenced a year later. The company and its leaders have, from generation to generation, endeavoured to provide innovative, durable and superior quality plastic furniture. Its flagship brand, Italica Furniture, is one of the leading brands in the plastic furniture market in India. The gamut of products includes plastic chairs, tables, trolley, sun loungers, crates, storage bins, waste bins etc. that have been moulded using cutting-edge technology and advanced manufacturing techniques. These products are made in its environment-friendly industrial unit spread across 18,500 sq.mt. in Udaipur, Rajasthan.

Currently, the company owns 10 processing machines which are: SP 300, SP400, SP 600, SP 800, Ferromatic 660, Italtech 1200, Chinese 760 and Ferromatic 775. To produce about 400 metric ton of moulded furniture every month, Italica uses the technique of Injection Moulding process mostly developed indigenously. With an output of 150 different varieties of furniture for household and industrial purposes, innovation is at the heart of Italica Furniture’s core philosophy and commitment.

The company’s investment in employing the latest technologies and machines since inception has drastically improved product quality leading to diversity in its product range at a reduced operational cost. To ensure maximum quality control and keeping up the standard followed by the company through the years, the manufacturing processes are reviewed from time to time, and the testing of every single raw material used for production, packaging and other post moulding activity is carefully undertaken.

Italica ensures regular inspection and testing of its finished products which it believes is its key strength to deliver products of highest quality. A team of highly-trained professionals and 110 skilled workers ensure the smooth functioning of its manufacturing unit. Following the approved quality system ISO 9001:2015, the company makes the only CE (‘Conformité Européene’) certified products in India, conforming to globally-recognised standards of quality.  The company has invested an amount of approximately Rs 125 crores in machines and moulds till date.

To make sure its manufacturing processes are at par with the competition in the market, Italica plan to extensively and aggressively invest in latest technologies, replacing the old machines and to continue adding newer, stylish products into its portfolio thus establishing a strong presence in every segment of the market.

Italica has a strong distribution network across North, West and Central India in the states of Rajasthan, Gujarat, Madhya Pradesh, New Delhi, Punjab, Haryana, Uttar Pradesh and Jammu and Kashmir thus making it one of the largest players in the plastic furniture industry in India. It offers products both in the affordable and the premium categories, catering to all the segments of the society.

 

Key advantages:

Unit spread across 18,500 sq.mt. in Udaipur, Rajasthan.

To produce about 400 metric ton of moulded furniture every month, Italica uses the technique of Injection Moulding process mostly developed indigenously.

Italica’s network across North, West and Central India in the states of Rajasthan, Gujarat, Madhya Pradesh, New Delhi, Punjab, Haryana, Uttar Pradesh and Jammu and Kashmir

18-Italica Manufacturing Unit 1

 

Article was Published in Dynamic Manufacturing India Sep – Oct 2017 issue .

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