Connecting the Dots: From Design to Delivery in the Age of Intelligent Manufacturing
Vineet Seth, Managing Director – South Asia & Middle East, Mastercam APAC, on AI-powered CAM, sustainable machining strategies, and making advanced manufacturing accessible to MSMEs worldwide.
What does “intelligent manufacturing” mean to you, and how is your organization contributing to this transformation?
Intelligent manufacturing, to me, is the shift from isolated automation to a deeply integrated, insight-driven ecosystem—where design, planning, machining, and validation are all connected in real-time. It’s not only about using digital tools, but about ensuring that those tools talk to each other, are able to adapt to feedback, and deliver consistent results across varying skill levels and infrastructure. With Mastercam now part of the Sandvik Intelligent Manufacturing Group, we’ve become even more committed & agile in our approach to this transformation. We’re no longer just a CAM solution provider—we’re an integral part of a broader vision for connected manufacturing. Through our association with world-class brands across tooling, software, and digital metrology, we’ve been able to demonstrate how intelligent manufacturing is achievable and scalable—not just in top-tier OEMs, but also all across MSMEs and job shops.
At Mastercam India, we’ve spent the many years actively engaging with industry—through pilot projects, training programs, and roundtable discussions—to communicate the tangible benefits of Industry 4.0. We work closely with our partners in machine tools, tooling, automation, and education to show how an integrated CAD/CAM platform can simplify programming, reduce time-to-part, and create a digital thread that improves quality and traceability.

Can you share a recent breakthrough or initiative that helped empower your customers or channel partners in a significant way?
The introduction of the AI-powered Copilot in Mastercam 2026 has been one of the most significant developments in making advanced CAM accessible and efficient for users across all levels. Copilot has two standout capabilities that are being very well received. First, its Help function offers context-aware, natural-language responses to CAM-related queries—right within the Mastercam interface. This reduces the need to hunt through documentation or forums, making it easier for users to clarify doubts and understand processes without breaking their workflow. Second, the Command function walks users through programming tasks step by step—automating common operations and reducing the dependency on prior experience. This is especially valuable for machine shops onboarding new operators or when they are expanding their teams. Even seasoned programmers are using it to save time on repetitive tasks.
This has resulted in quick automated response to customers for queries as well as in helping novice users get to speed quicker than before.
How is your company embracing sustainability in machining – from materials to energy and lifecycle design?
At Mastercam, sustainability is an integral part of how we engineer toolpaths, enable workflows, and drive decisions across the manufacturing process. Our approach to sustainable machining is grounded in efficiency, repeatability, and digital precision—because in our domain, every saved gram of material, every avoided scrapped part, and every reduced cycle time – translates directly to environmental benefit. One of the biggest contributors is our advanced toolpath strategies—Dynamic Motion—which minimise air cuts, optimise tool engagement, and reduce cycle times. The same principles apply to material usage. With better control over tool engagement and accurate simulation, machine shops waste less stock, reduce remachining, and extend tool life—cutting down on both material and consumable waste. Mastercam also supports rest machining, high-efficiency roughing, and in-process stock awareness, all of which contribute to leaner operations. These aren’t just productivity features—they have real sustainability implications, especially so in high-volume or high-material-cost environments. Beyond toolpaths, our role in promoting sustainability includes training users to do more with less—fewer setups, better first-cut accuracy, and smarter nesting in multi-part operations. This kind of digital-first mindset contributes to sustainable outcomes without compromising throughput, accuracy or part quality.
What role are MSMEs and local suppliers playing in your machine tool ecosystem, and how are you enabling their growth?
MSMEs are the backbone of India’s manufacturing economy. At Mastercam, we’ve always believed that advanced technology should be accessible, not just aspirational. Over the years, we’ve worked closely with thousands of small and mid-sized businesses, helping them adopt digital manufacturing tools without the burden of prohibitive costs or steep learning curves. We approach MSMEs with a long-term partnership mindset. That means offering flexible licensing, focused onboarding, and most importantly—high-touch handholding in the early phases of adoption. Our regional teams and partners don’t just install the software; they work on the shop floor with owners and machinists to help them build confidence, integrate Mastercam into existing workflows, and extract real value from it. This is especially important for first-time CAM users or those transitioning from legacy systems. In many cases, we’ve helped MSMEs become globally competitive—shortening their design-to-part cycles, improving part accuracy, and reducing rework. These efficiencies directly support their ability to serve export markets and integrate into supply chains for automotive, aerospace, and defence sectors. Beyond the product itself, we’ve created skilling pathways through ITIs and CIIITs to ensure a steady pipeline of CAM-ready talent flows into these businesses. This holistic approach—technology, training, and trust—is what enables MSMEs to grow with confidence.
How do you see digital technologies (like AI, IoT, or digital twins) redefining machine tool applications in the next 3–5 years?
We’re at a point where digital technologies are no longer optional—they’re becoming foundational to how machining operations are planned, monitored, and optimized. In the next 3–5 years, we’ll see CAM and machine tools evolve from being programming platforms to becoming intelligent ecosystems. Mastercam is already moving in that direction, and it’s changing how our customers think about manufacturing altogether. With the introduction of Mastercam Copilot, we’ve taken a significant step toward AI-assisted programming. It’s helping users speed up common operations, troubleshoot in real-time, and lower the skill threshold required to generate quality output. That alone is transformative—especially in high-mix, short-run environments where agility matters. The integration of IoT will bring even more value. Machine tools and CAM systems will increasingly exchange live data—cutting conditions/parameters, tool wear, spindle loads— thus enabling closed-loop feedback systems. This means toolpaths can be adjusted based on real-time shop floor conditions, not just design assumptions. For users, it translates to fewer surprises on the ground, better consistency, and predictive maintenance.
Talent is a core driver of future-ready manufacturing. How are you re-skilling or upskilling your workforce for the new era?
The speed at which technology is evolving in manufacturing makes it clear: if we don’t invest in people, we’ll fall behind—no matter how advanced the tools. At Mastercam, we’ve made workforce enablement central to our strategy, not just internally, but across the entire ecosystem we serve. Over the past several years, we’ve actively supported the modernization of technical education in India and beyond—especially through ITI and CIIIT initiatives. These efforts go beyond just software deployment. We work closely with instructors, curriculum designers, and policy teams to ensure that CAM training is aligned with what the industry actually needs. As a result, thousands of students are now learning Mastercam as part of their formal education—many of whom walk into their first job shop floor–ready. On the customer and partner side, we invest heavily in structured onboarding, modular training programs, and continuous learning content. Whether it’s a new machinist in an MSME or a senior programmer transitioning to 5-axis workflows, our approach is context based and hands-on in nature. The goal isn’t just upskilling for today—it’s preparing for what’s inevitable – AI, automation, and digital integration demand.
What values or leadership principles guide your decision-making in balancing innovation, business growth, and social impact?
For me, leadership has always been about clarity of purpose and consistency of action—especially in industries like manufacturing where transformation doesn’t happen overnight. The decisions I make are grounded in a few core values: innovative vision, customer-centricity, long-term trust, and inclusive growth.
At Mastercam India, we’ve always believed that innovation is only meaningful & impactful if it helps people. That’s why we prioritize customer-driven development—not just what’s new, but what’s useful. Whether it’s post processor customization, hands-on support for MSMEs, or building training frameworks for institutes, we focus on solving real problems, not just building features for the sake of optics. Business growth, for us, is closely tied to ecosystem health. We grow when our partners grow, when students find jobs, and when MSMEs become more competitive. This is why we’ve always taken a long view—investing time, talent, and resources in capacity-building across the regions we serve. Social impact is not a separate CSR activity—it’s baked into our operating model. From enabling rural students with industry-relevant CAM skills to empowering first-generation entrepreneurs with affordable technology, we see every successful user as proof that responsible growth is possible. In an age of rapid change and exaggeration, I’ve always found that staying grounded, being accessible, and acting with intent matters. These are principles that continue to guide how we lead, grow, and serve.


